I’ve been wrapping presents for many a year, and this is the first time I recall seeing this little UX enhancement to wrapping paper. Naturally, designers have always focused on creating a seductive experience of the gift recipient. Wrapping paper can turn anything into an object of desire.
But the gift giver also has a critical interaction with the paper. Providing some user cues on the side of the paper that the wrapper needs to interact with is simple and smart. It’s one of those “why didn’t I think of that” ideas. These small innovations always makes me pause and consider what other everyday experiences could be improved by just looking at them from a different angle… Once in a while you can get shown the light in the strangest of places, if you look at it right.