Category Archives: UX

IxD Jumps the Shark

I just saw a commercial for the new Nokia Lumia and I had to laugh. I think it was the first time I have seen an ad use interaction design so blatantly and explicitly as the object of sexual attention. A woman sitting next to a man is caught peeping over his shoulder as he …

April 17, 2012 – 9:39 pm | By Jason Sack | Posted in Design, interaction design, Mobile, UX | Tagged , , , , | Comments (0)

The Fun Theory minus the theory?

What happens when you take away the connecting idea (aka the initiative) of “The Fun Theory” and just install the piano stairs? Maybe with a small VW mark at the top and bottom of the stairs?

March 4, 2012 – 8:14 am | By Jason Sack | Posted in Agency, Design, Experiential Marketing, Marketing, Post Digital, UX | Comments (0)

Merry UXmas

I’ve been wrapping presents for many a year, and this is the first time I recall seeing this little UX enhancement to wrapping paper. Naturally, designers have always focused on creating a seductive experience of the gift recipient. Wrapping paper can turn anything into an object of desire. But the gift giver also has a …

December 25, 2010 – 1:13 pm | By jasonsack | Posted in innovation, UX | Comments (2)