Author Archives: Jason Sack

IxD Jumps the Shark

I just saw a commercial for the new Nokia Lumia and I had to laugh. I think it was the first time I have seen an ad use interaction design so blatantly and explicitly as the object of sexual attention. A woman sitting next to a man is caught peeping over his shoulder as he …

April 17, 2012 – 9:39 pm | By Jason Sack | Posted in Design, interaction design, Mobile, UX | Tagged , , , , | Comments (0)

The Fun Theory minus the theory?

What happens when you take away the connecting idea (aka the initiative) of “The Fun Theory” and just install the piano stairs? Maybe with a small VW mark at the top and bottom of the stairs?

March 4, 2012 – 8:14 am | By Jason Sack | Posted in Agency, Design, Experiential Marketing, Marketing, Post Digital, UX | Comments (0)

InfoCamp PDX

Guy Bourgault at ISITE did a nice write-up about the keynote presentation I did a few weeks ago at InfoCamp PDX. Thanks Guy – I’m glad you found it worthwhile. InfoCamp PDX was a great experience, looking forward to next year.

February 22, 2012 – 1:31 pm | By Jason Sack | Posted in Design | Comments (0)