Monthly Archives: February 2008

Micro-tasks: Making Engagement Less Abstract

What constitutes a good online experience? In general, my philosophy has always been a simple one – if you help facilitate an enjoyable, productive experience for people, they will be happy. If they are happy they will come back and your brand will reap the benefits of their loyalty. So often we talk about engagement

Innovative Cultures

In the March 2008 issue of Fast Company, there is a great profile of the network age giant Google. It is particularly interesting to hear some of the senior management discussing how important they feel it is to maintain a culture of innovation. Their engineers are allowed to take 20% of their working time and