Sony Be Moved Website

To showcase the innovation that comes from artists and engineers working together, we created a site that used scrolling as the primary navigation. The response from the design community was overwhelmingly positive. It won a number of awards including a Cannes Silver Lion. The site has a really long tail and has generated as much traffic post-campaign as it did during.

• Date: 2013
• Client: Sony Global
• Role: UX Lead

American Express ReciptMatch App

ReceiptMatch 2.0 allows American Express small business card holders to manage the cards for their employees. The app syncs expenses with their accounts automatically just by snapping a photo of a receipt. It was a monster of a project. I led a full team of UX designers, UX architects, and UI designers from start to launch. We created multiple prototypes, flows, wireframes, motion studies, UI specs, and functional specs. I also led the user studies, writing screeners, scripts, and conducting the evaluation.

You can download ReceiptMatch here (you must be a cardmember to use it).

• Date: 2012
• Client: American Express OPEN
• Role: UX Lead

Boxtrolls Interactive Trailer and Site

To help promote the Laika stop-motion film The Boxtrolls, we created an immersive, interactive trailer that lets users explore the world of the movie and get to know the characters. I collaborated closely with the creative team and production studio to iterate quickly through a technically challenging concept.

Take a trip through the world of The Boxtrolls here.

• Date: 2014
• Client: Laika
• Role: UX Lead

Apple Mobile Web Strategy

With over half the world using iPhones to view web content, many found it disappointing that we didn't have a mobile-optimized site experience. I led the UX strategy to create one. We used analytics and strategic business priorities to craft an approach for a staged rollout across the globe. I also developed a UI pattern library for consistency and efficiency across the sites.

• Date: 2010
• Client: Apple (in-house)
• Role: Assoc. Creative Director

Facebook Paper Website

We developed the UX for a site to launch the new Facebook news reading app Paper. I led the UX focusing on content strategy and interaction design.

• Date: 2013
• Client: Facebook
• Role: UX Lead

Sony Underwater Apps

To showcase the waterproof Sony Xperia phone, we created a group of fun, playful apps to use underwater. A favorite is Goldie - a virtual goldfish that comes to life when you dunk the Xperia in water.

• Date: 2013
• Client: Sony Global
• Role: UX Lead

Apple Retail Smart Sign

My team helped Apple's retail group create a new kind of digital sign to give product overviews in stores. We developed the UX for the experience which now exists in locations around the world. Despite some misgivings about using iPads to sell iPads, it was quite successful and created tremendous efficiencies in publishing and delivering product information for Apple's constantly evolving line.

Read some press coverage.

• Date: 2011
• Client: Apple (in-house)
• Role: Assoc. Creative Director

Nike Making of Making App

I led the initial UX research for this app, which delivers information about the relative sustainability of various materials used in product design and manufacturing. I ran a series of user studies to try and create a more human-centered scale for the materials scores. The interaction design was by a fabulous local studio.

Download Making of Making from the app store.

• Date: 2012
• Client: Nike
• Role: UX Research and Architecture

eBay Classifieds

Driving and directing the redesign of eBay's classifieds apps across 10+ global markets was a long road, but well worth the effort.

• Date: 2016
• eBay, Inc.
• Role: UX and Design Leader